Matt Connolly has one of the newest sites on the market – launched on 26 October, his my Lovely Parent site - which encourages children of singles in their 50s and over to recommend their parents for dates - uses a platform he created from scratch.
For men, the equivalent grumble is women who only post photos of themselves posing with more attractive friends. There’s no need, as on traditional dating websites, to fill in lots of questions or pay a subscription fee. Yet many Americans seem to be using dating apps to find people as similar as possible to themselves.
The market leader is Tinder, which allows you to filter potential matches by age, sex and location only; profiles consist of a few photos from Facebook and a couple of lines of text. If two people both swipe right, they match, and only then can they talk and arrange a date.
On the contrary, some of the brands had even witnessed an increase in members as a result of the recession – it’s cheaper to search for love from your laptop at home than it is spending a night in bars and clubs.“Online dating is an industry that can sustain a recession – people may cut back on luxury items and the amount they go out and stay to stay at home instead,” Kate Devine, online marketing manager of Mysinglefriend.com, told Huff Post UK.“I've had to be really aware of the recession, both in terms of lowering my acquisition costs and the unwillingness of consumers to spend in the UK,” said Andy Hammonds, managing director of Bright Day, which runs a wide portfolio of niche internet dating sites, including Mums Date uk, Christianand uk and 50Up uk.“I’ve adapted my focus to accruing profit in more affluent dating markets outside the UK, like Australia for instance.
As a result, the last 12 months have been very successful, seeing increases in revenue of over 300%.”Matthew Pitt, operations director at Global Personals, which is the driving force behind more than 7,500 dating sites globally, warned “if you are thinking of joining the industry now, you are very unlikely to be successful - unless you have very deep pockets and a differentiated dating offering”.
The article is from 2004, and the links appear dead. Hill Reference Library)A listing of various online data sources for doing market research. How to Prepare a Market Analysis (The Edward Lowe Foundation)Another listing of data sources, plus a section on surveying potential customers.