Greg Hodge said: "Beautiful is based on a fundamental principle of human nature, that being we all romantically want to be with someone we find attractive, it's Darwinism, it's millions of years of evolution".
Beautiful People launched a satirical campaign in support of same-sex marriage in the United States in June 2012 by producing images using look a likes.
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In order to gain entrance to Beautiful events, attendees must look as attractive as they have represented themselves online or they will be turned away by the door screeners, who the media have coined the Beauty Police.
In 2016, private data from over 1.1 million user profiles and 15 million messages exchanged between members were leaked after Beautiful People had erroneously made it available on a Mongo DB test server.
The vote is democratic, if applicants secure a majority of positive votes they are accepted.
The website has attracted considerable controversy in the media and much criticism since its inception due to its exclusive business model of only allowing perceived attractive men and women to join the dating community.
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