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It’s not the most important thing in the world for an online dating site to be intuitive and enjoyable to use, with an attractive visual design. Because none of our top four sites were exorbitantly priced, we didn’t take cost into account too heavily when ranking them.

Dolor says, “When online dating, people skim through profiles, so it’s important to stand out in the crowd.

Avoid being generic with clichés like ‘live, laugh, love’ or ‘I like to laugh and have fun.’” One way for a site to help users avoid that trap is to offer lots of fill-in-the-blanks and multiple-choice questions — that way, you don’t have to come up with any clever turns of phrase.

But how do you choose the best online dating site for you?

Ok Cupid is our top pick, but we’ll be the first to admit evaluating these sites is a subjective process.

We found 68, from Alikewise to Zoosk, and started analyzing their user bases, functionality, quality, and cost to find our top picks.