When you’re not sending transactional or notification emails, you’re going to be sending newsletters or one-off campaigns, generally not triggered by any particular event.
In this case the trick with subject lines is generally to be original and to pique curiosity.
The subject line is given pride of place and many argue that you should spend almost twice as much time reviewing your subject line compared with reviewing the body of your email. but nailing your subject line really does pays off.
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When you’ve put hours of effort into getting your segmentation just right and even more into nailing your awesome email copy, you want to make sure your emails actually get read!
Subject lines are the first thing your recipients see in their inboxes.
These ecommerce strategies will help you develop a sustainable tactic and focus on what you should do to succeed, from targeting the right customer to having a kick-ass social media strategy.1. They have a simple logo and choose to display the products in an Instagram style photo that is more than suited for their users.
What was the first thing that captured your attention?
This might sound counter-productive but by letting the recipient know why you’re sending the email and what to expect is the best way to get their attention.