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app lets you connect to other Vonage Mobile app users worldwide, for free*.

Make and receive high-quality voice calls, video calls, and texts, as well as share photos and video and even leave video messages.

As happened after the early days of social media, before which a proliferation of services (some with regional strengths) led to intense competition for user attention, we expect to see some eventual consolidation among chat apps.

While Facebook Messenger and Skype do not garner much focus in this report, we believe they could become significant players in this space over the coming year as they figure out the right proposition for their platforms to partner with media organizations.

Other players, like Whats App, have no official offering for media owners, but this has not deterred organizations—most notably the BBC—from launching experimental campaigns.